In class, we worked on a mock campaign for the 2026 Rockabilly Chili Festival. While researching, I realized that rockabilly music isn't just rock 'n' roll, it also has roots in swing and Elvis Presley-style music, a side of the genre that hasn’t been explored much in recent years. I decided to design the campaign with a mid-century modern aesthetic to emphasize rockabilly’s origins.

For the campaign, I created a poster, a static billboard, and a set of digital banner ads.